Contemporary African Art is the most exciting and hottest area of the art market right now. Interest from galleries, museums and collectors increases year on year sending a strong signal that this is the market to invest in. All the major auction houses have set up dedicated African Art Departments which see record breaking sales with every auction. But it can be difficult to know how to start a collection or find the right pieces to add to an existing one.
A brand’s PR or media campaign should be ongoing, consistent and share a clear simple message that resonates with the right audience. Excite and influence them to buy for the first time and keep coming back.
Times of change like these mean people are very receptive to new ideas, products, and technical innovations, picking up new habits and spending patterns.
Long-term studies show that the best approach during economic uncertainty is to increase, not decrease, your marketing spend.
If you want to succeed in business, you can’t stay idle for long.
At the Excellence Group we have examined the marketing spend, success and campaigns of luxury brands and spoken directly to over 1000 companies and distilled down our research and feedback from clients into a simple guideline of best practices for marketing during the Covid pandemic.
70% of the global population is spending more time on their mobile devices consuming content during this pandemic.
ESSENTIAL FUTURE MARKETING TIPS FOR LUXURY BRANDS
Luxury brand marketing must tap every aspect of modern communication methods. From print to digital to social.
But the essence of all good marketing is the brand narrative. As human beings, we are immensely susceptible to the power of stories. Stories are the single most powerful influence on our actions.
The stories we believe and identify with, direct the largest part of our behaviour. Any psychologist will confirm this. Get the narrative right and you connect deeply with your audience.