Luxury Marketing & PR

Every luxury brand, or company aimed at high net worth, should be employing a public relations agency to inform, inspire and influence a discerning audience.

The main thrust of public relations is the act of sharing the qualities of your company; heritage, persona, integrity, reputation, exclusivity, authenticity, product superiority and high end experience with businesses and consumers through all relevant media at a much lesser cost than advertising.

The internet has changed transparency for ever. Now there is a vast amount of information to be found about every brand, from mainstream media, blogs, reviews, forums, comments and trust sites. This has been a boon to luxury companies that are willing not only to engage directly with customers but to share their company values and processes. Companies that take a deeper stand on culture, society and the environment are performing better than their less conscientious counterparts.

The Excellence Group recently organised a luxury event hosted by the prestigious Emsworth Polo Grounds to showcase Team Brit and their new Aston Martin Vantage V8, in which the team stormed to victory in their first ever GT4 race at Oulton Park on the 12th May. The high net worth guests were treated to the inside track on the drivers’ experiences and the inspiring story of how Team Brit was formed.