A brand’s PR or media campaign should be ongoing, consistent and share a clear simple message that resonates with the right audience. Excite and influence them to buy for the first time and keep coming back.

Times of change like these mean people are very receptive to new ideas, products, and technical innovations, picking up new habits and spending patterns.

Long-term studies show that the best approach during economic uncertainty is to increase, not decrease, your marketing spend.

The internet has changed transparency for ever. Now there is a vast amount of information to be found about every brand, from mainstream media, blogs, reviews, forums, comments and trust sites. This has been a boon to luxury companies that are willing not only to engage directly with customers but to share their company values and processes. Companies that take a deeper stand on culture, society and the environment are performing better than their less conscientious counterparts.