A brand’s PR or media campaign should be ongoing, consistent and share a clear simple message that resonates with the right audience. Excite and influence them to buy for the first time and keep coming back.

Times of change like these mean people are very receptive to new ideas, products, and technical innovations, picking up new habits and spending patterns.

Long-term studies show that the best approach during economic uncertainty is to increase, not decrease, your marketing spend.

Every luxury brand, or company aimed at high net worth, should be employing a public relations agency to inform, inspire and influence a discerning audience.

The main thrust of public relations is the act of sharing the qualities of your company; heritage, persona, integrity, reputation, exclusivity, authenticity, product superiority and high end experience with businesses and consumers through all relevant media at a much lesser cost than advertising.

The internet has changed transparency for ever. Now there is a vast amount of information to be found about every brand, from mainstream media, blogs, reviews, forums, comments and trust sites. This has been a boon to luxury companies that are willing not only to engage directly with customers but to share their company values and processes. Companies that take a deeper stand on culture, society and the environment are performing better than their less conscientious counterparts.